Make sure all CTAs are clearly marked

The worst thing that can happen is getting to the point where a prospect or customer wants to act on an email, but they can’t figure out how. Not only should we have multiple CTAs throughout our emails, but they should be clear as day. As a best practice, keep a CTA “button” that stands out in a different color from the rest of the email. It is also recommended to link a section of the text before and after the button and making sure the email banner leads to whatever landing page or destination we are trying to send them to as well.