Learn more about leadershipandmanagement with this collection
How to create customer-centric strategies
The importance of empathy in customer success
The impact of customer success on business growth
Be Transparent
Never oversell what you can offer or do to your customers. It's important to be candid about your abilities and limitations.
Around 81% of consumers stated that they trust the brand to do what is right.
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47 reads
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Display Reviews
Publish genuine and heart-felt reviews on your website and social media. Censoring the bad reviews will only make matters worse.
79% of consumers rely their decision on user-generated content before making any purchasing decisions.
3
41 reads
Treat Employees Well
Publicize wins from your entry to mid-level employees, both internally and externally. When you treat employees well it usually influences public opinion more than any other action.
3
34 reads
Take Accountability
Mistakes with a product or service should be apologized for along with ways to improve. Consumers are often influenced by what top leaders at a company communicate.
3
50 reads
Share Core Values
As a business, you should overtly display and discuss values and promote partners. Many consumers purchase from companies and businesses that share their own values.
3
50 reads
Request Feedback
Give customers a chance to be heard by requesting feedback after key interactions. When prompted through e-mail, customers are more likely to leave a review after a positive experience.
3
48 reads
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Corporate Social Responsibility
CSR is a very important aspect to consider, be you a new, starting business, or an established one. Rishad Tobaccowala talks about CSR in Business, & states that a company should start looking out for the citizen, not just the consumer. Companies need to realize they have power & the duty to do w...
Other Goodwill Offerings
It's important to build trust with customers before reeling them in for a sale. Consumers who are on the fence respond well to free options that cater to their uncertainty. For example, offering a free trial allows them to feel more comfortable with a product or service before committing to a...
Gain an Understanding of What Customers Want
Collect the voice of the customers at risk.
This will help you be aware of many important things including the reason your customer bought your product, why they stuck around, and what made them cancel. The following methods and campaigns can be used to learn more about your customers:
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