Disruptive innovations - Deepstash

Disruptive innovations

They don't disrupt industries, but they disrupt people’s lives for the better. Any innovation that is adopted or idea that spreads succeeds because enough people want the change that happens as a result. 

Success doesn’t come from simply making things that work —it is born from changing the story of the user or customer for the better.

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Disruptive innovations: characteristics

  • They start with a purpose and a small problem, rather than a big idea. 
  • They're based on what people do, not what they say they do. 
  • They leverage data to get closer to users, customers, or fans.
  • They can be more responsive to customers’ behaviors and needs. 
  • ...

2. Original Ideas are Rare

2. Original Ideas are Rare

Competition inspires innovation. It doesn’t matter if your grand idea is already taken and someone else is reaping its success.

Take the base of that idea and improve upon it. Find out what your competitors are doing wrong and where they’re falling short an...

Gather Inspiration From Others

Walk into a bookshop and go straight to the autobiography section. Buy books from across different industries, societies, and cultures.

So what better way to get started than by learning how others reached their goals? Keep in mind as you’re reading that these people weren’t born knowing wh...

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