Imagine you’re camping overnight in the woods. You wake up in the morning and light your pocket rocket mini stove to heat water for breakfast. Once the water boils, instead of a Starbucks Via pack — something Wilbur regards as artificial and gross to drink — or a cumbersome french press set up, now you can tear open a Steeped Coffee pack and plunge the bag into your steaming cup of hot water. In four minutes, you’re sipping on a fresh cup of premium Joe.

The Value Of Steeped Coffee

Steeped Coffee is the first patented methodology to combine the quality and ethics of speciality coffee with a convenient Single-Serve unit. For steeped coffee to succeed in changing people’s (often religious) coffee habits, Wilbur and his team will have to make it through the bowels of the startup J-Curve.

It’s a nut that hasn’t been cracked yet

The number of plastic pods accumulating in landfills each year is north of 10 billion. To solve this problem, Josh Wilbur created the first patented coffee Steeping system. Each coffee bag is made of a Non-Gmo food grade Biodegradable material that you can drop in your garden or toss in your green bin. It takes years of experimenting with grind settings, materials, and filter density to allow water in and flavor out, said the founder.&nbsp;

The next Coffee Wave

<ul><li>1st Wave: Coffee consumption grows exponentially.&nbsp;&nbsp;</li><li>2nd Wave: The definition and enjoyment of specialty coffee takes off .&nbsp;&nbsp;</li><li>3rd Wave: Purchasing coffee based on its origin and artisan methods of production becomes all important.&nbsp;&nbsp;</li></ul>

The “waves” of modern coffee in 50 words

To solve this problem, Wilbur created the first patented coffee steeping system — a single-serve bag of specialty coffee that you place in a mug of hot water. It’s like tea, but not quite. Its name, you guessed it: <a href="https://steepedcoffee.com/">Steeped Coffee</a>.Unlike tea leaves, coffee starts to go bad as soon as you grind the beans. In order to preserve the freshness, Steeped Coffee bags are sealed with nitrogen — so no oxygen can touch the grounds.

10 Billion Plastic Cups Of Coffee

Howard Love writes that a startup usually follows this path. The six phases are:&nbsp;<ul><li>Create a product&nbsp;</li><li>Release it into the wild and gain feedback&nbsp;</li><li>Morph accordingly (i.e., pivot)&nbsp;</li><li>Establish the right business model&nbsp;</li><li>Step on the gas and scale&nbsp;</li><li>Harvest profits and satisfy stakeholders&nbsp;</li></ul>

The “Startup J-Curve”

Josh Wilbur has an IQ of 152, is Dyslexic, and listens to Audiobooks at 4X speed. He thrives on four hours of sleep, finds himself pulling an All-Nighter at least once a week, and works hard to somehow still Prioritize relationships and family, he says. In January 2017, the initial investment for steeped was $250,000 and it literally emptied everything in Wilbur’s pockets.

Going all-in to bring the vision to life

The more players in the game the better for steeped coffee. "competitors are partners," said steeped coffee's founder. "whoever wants to sell their beans in a steeped bag can," he said. It's not a like a like a windows or Mac decision. It's more like a laptop, tablet, desktop decision.

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Startup founders are Stone-Cold machines when it comes to risk. One sold her house to buy Adwords so that she could scale her App’s user activity and glean deeper audience insights. A new method of coffee brewing is in the works. Steeped coffee isn’t a thing, but it’s a way to find out. The taste changes character depending on how long you steep it. Steeped coffee isn’t a thing, but it’S ..

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