How an entrepreneur weighs the risk

Startup founders are Stone-Cold machines when it comes to risk. One sold her house to buy Adwords so that she could scale her App’s user activity and glean deeper audience insights. A new method of coffee brewing is in the works. Steeped coffee isn’t a thing, but it’s a way to find out. The taste changes character depending on how long you steep it. Steeped coffee isn’t a thing, but it’S ..