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Effective communication
Persuasion techniques
Closing a sale
Today’s customers are more enlightened. They are also spoilt for choice in the market place, so it is no longer enough for a brand to simply sell a good product in the market. It must be accompanied with excellent services.
Customers are now more interested in the way services are delivered, the reason winning businesses have prioritised customer services and the overall customer experience.
It is for this reason Service Excellence is super-important, the ability to consistently meet and possibly exceed customer expectations.
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When you visit brands that are attributed with excellence such as the Apple Store, you know it’s beyond the product, store ambience and staff quality.
In fact, when you visit multiple stores of the same brand and experience excellence across board, you know it’s driven from the top.
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Without understanding what excellence really means, every attempt to meet or surpass customer expectations is left to chance.
Excellence represents outstanding and extremely good.
But here is the catch, the validator of service excellence is the customer, not the brand....
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When there’s a culture of excellence, it strengthens the brand in many ways.
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CURATED FROM
Built a CRM Tool. Company Founder. Consultant for Customer Service & Customer Experience
It become more apparent to highlight the importance of service excellence in business, after speaking on a radio show yesterday
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