Today’s customers are more enlightened. They are also spoilt for choice in the market place, so it is no longer enough for a brand to simply sell a good product in the market. It must be accompanied with excellent services.
Customers are now more interested in the way services are delivered, the reason winning businesses have prioritised customer services and the overall customer experience.
It is for this reason Service Excellence is super-important, the ability to consistently meet and possibly exceed customer expectations.
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Built a CRM Tool. Company Founder. Consultant for Customer Service & Customer Experience
It become more apparent to highlight the importance of service excellence in business, after speaking on a radio show yesterday
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