Learn more about startup with this collection
The importance of networking in podcasting
How to grow your podcast audience
How to monetize your podcast
Engagement of SaaS and software-first companies
- Signing up to a free trial or freemium
- Signing up to attend a webinar
- Agreeing to a call with a sales rep
- Buying a product or service
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Touchpoint, interaction, engagement
- Touchpoint → exposure. That moment a customer comes in contact with a company's brand, product, employees or message. When a customer walks into a store and gets exposed to products and brand messages, that's a touchpoint.
- Customer interaction → a two-way com...
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Touchpoints of SaaS and software-first companies
- Exposure to a digital or physical ad
- Seeing a company’s social media post in the feed
- Recognizing a corporate logo at the conference
- Reading a press release, annual reports, blog posts
- Receiving and opening email
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Interactions of SaaS and software-first companies
- Commenting on a company’s social media post
- Messaging with a company’s customer support
- Chatting with an employee at an industry conference
- Sharing a company’s article or social media post
- Visiting the company’s website
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Understanding Customer Experience in SaaS
When most people talk about customer experience, they think about customer service, customer satisfaction, customer success, customer engagement or customer interactions.
But customer experience is also much more. On the most granular level, customer experience is abo...
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Other curated ideas on this topic:
Business models of Bottom-up SaaS companies
SaaS companies typically choose between two product pricing strategies:
- A freemium model uses a functionality-based paywall. The benefit is that you may get lots of users & virality. The cons are that it reduces urgency to buy, paid marketing is hard and churn...
Go to the Next Level
- If you’re not getting results, take your complaint up the corporate ladder.
- Ask a customer service rep, “If you can’t help me, who can I call or write who has the authority to help?
Other Goodwill Offerings
It's important to build trust with customers before reeling them in for a sale. Consumers who are on the fence respond well to free options that cater to their uncertainty. For example, offering a free trial allows them to feel more comfortable with a product or service before committing to a...
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