When the time comes to create content some creative liberty needs to be in place. Be sure to appropriately communicate what you envision the campaign and content to look like, but always ask for the influencer’s 2 cents as well.
Of course, if there are certain things you really need to be done in a certain way, be careful in the way you ask. Create requests and help the influencer understand why things need to be done a certain way; don’t just demand it.
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