Learn more about startup with this collection
How to analyze churn data and make data-driven decisions
The importance of customer feedback
How to improve customer experience
Do You Have To Create A Growth Model?
The answer is no. Why? Simple: your time is limited, it probably makes more sense for you to spend time on improving your product and growing your initial user base, rather than on building a growth model.
Still, there are unique benefits of going over the exercise of creating a growth model and making it part of your day-to-day decision making.
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Benefits of a Business Growth Model
- The process of uncovering all variables and then synthesizing them into one single equation will deepen your understanding of the business
- Growth model also helps you assemble individual metrics into a big picture, and force you to think about their relationships and the relative imp...
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Start Constructing Your Business Growth Model
Leave the numbers and equations aside and start with a high level conceptual model that captures the core levers of growth. This alone will provide a valuable framework to help you make good decisions.
Bottom line is this model should explain how your business will grow, in a way that ...
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What is A Growth Model?
At its core, a growth model boils down to a way to conceptualize and summarize your business in a simple equation, which allows you to think about growth in a holistic and structured way.
“A growth model is an equation that tells you what are the different variables in your business an...
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What Does A Growth Model Look Like?
When you build a mathematical model, you need the following components:
- Inputs
- Function
- Output
The same applies to a growth model.
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A Basic Growth Equation
In Andy Johns’ interview, he shared a basic growth equation which he learned from his his former boss, Chamath Palihapitiya, who then ran growth at Facebook.
Growth = A (top of funnel) * B (magic moment) * C (core product value)
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