Underestimating Calories Consumed

Step 1: Forget what you’ve learned. You may have heard that you need to exercise more and eat less. There are so many different factors that go into losing weight. A calorie is not just a calorie. For instance, sugar calories work differently on you than vegetable and protein ca...

We can consume more foods with a higher energy density, like pizza, chocolate, and chips, than the same amount of food with a lower energy density, such as apples.

We're prone to overeat high-calorie foods because they're less fil...

• This effect often leads to consumers confusing “low fat” with “low calorie”, which results in the overconsumption of the former.
• When choosing between similar products with different names, consumers prefer products with healthier-sounding names.
• If you are eating at a restau...