Add proof points

You have to support your message with proof points.

If your message in a job interview is “I thrive on creative projects", when you give the reasons you can say that: 

• "In university, I studied graphic design at a top school."
• "I love nothing better than working on campaigns that include a strong design element."
• "My portfolio is full of examples that have earned me and my firm design awards.”

To organize your thoughts, it’s best to introduce these points with “First,” “Second,” “Third,” etc.