Explore the World's Best Ideas
Join today and uncover 100+ curated journeys from 50+ topics. Unlock access to our mobile app with extensive features.
Applies to products designed to spread rapidly from one person to another. They rely on existing users to bring in new users.
This is different than word-of-mouth growth because customers are not intentionally promoting the product. Instead, they are promoting the product by using it. Viral growth happens automatically as a side effect of customers using the product.
Metrics to track: k-factor
Rule of growth: The higher the k-factor, the faster the product spreads.
Focus on: Increasing the sign up rate and the number of invites sent per user.
22
101 reads
MORE IDEAS ON THIS
Applies to products designed to attract and retain customers for the long term. They rely on high retention rates to grow.
Metrics to track: Growth rate, Churn rate, Retention
Rule of growth: Growth rate > Churn rate. The larger the difference, the fa...
25
139 reads
Applies to startups that acquire users through ads or sales, make a profit on each new user, and then reinvest the revenue to acquire more users for larger profits. They rely on getting more money from a user than they paid to get him.
Metrics to track: CAC, LTV
22
99 reads
A growth engine is a process that startups use to achieve sustainable growth i.e. growth where new customers come from the actions of past customers.
There are three growth engines, each with its own set of metrics:
23
206 reads
CURATED FROM
IDEAS CURATED BY
📖 The Lean Startup
“
Other curated ideas on this topic:
Applies to products designed to attract and retain customers for the long term. They rely on high retention rates to grow.
Metrics to track: Growth rate, Churn rate, Retention
Rule of growth: Growth rate > Churn rate. The larger the difference, the fa...
Applies to startups that acquire users through ads or sales, make a profit on each new user, and then reinvest the revenue to acquire more users for larger profits. They rely on getting more money from a user than they paid to get him.
Metrics to track: CAC, LTV
Read & Learn
20x Faster
without
deepstash
with
deepstash
with
deepstash
Personalized microlearning
—
100+ Learning Journeys
—
Access to 200,000+ ideas
—
Access to the mobile app
—
Unlimited idea saving
—
—
Unlimited history
—
—
Unlimited listening to ideas
—
—
Downloading & offline access
—
—
Supercharge your mind with one idea per day
Enter your email and spend 1 minute every day to learn something new.
I agree to receive email updates