Step 4.2: Draw Up An Action Plan (Create an Action Plan for Each URL)
Actionable tips to include in your content audit workflow for individual pages:
- Reuse: Combine different pieces of content to create another one or publish in a different format.
- Rewrite: Rewrite underperforming content with examples, tips, & practical details.
- Expand: Add more detail to your existing articles.
- Refresh: Add new/relevant information.
- Structure: A clear & logical structure with relevant H2 & H3 tags can help users & bots better interpret your content, & boost traffic. Well-structured articles are more likely to rank for Featured Snippets.
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Similar ideas to Step 4.2: Draw Up An Action Plan (Create an Action Plan for Each URL)
Step 4.2: Draw Up An Action Plan (Create an Action Plan for Each URL) (contd.)
- Update CTAs: Replace outdated CTAs with relevant ones to reactivate your content marketing funnel & improve conversion rates.
- Add videos
- Add images
- Optimize metadata: Rewrite titles, meta descriptions, & h1. Use better keywords to make it more natural & attractive for...
Step 4.2: Draw Up An Action Plan (Create an Action Plan for Each URL) (contd.)
- Use 301 redirects for web pages removed from your website to avoid "not found" pages & improve user experience.
- Inform Google about your content updates by using Google Search Console. The URL Inspection tool within Search Console allows you to submit recently updated web pages to Go...
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