Building businesses that last requires consistency. It is important to have a set of laid down procedures that guide business activities and can be passed down for generations. Consistently following these procedures will expose loopholes in the system that can be resolved to improve the processes.
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“Just do it” is great advice and a great slogan too! But we can’t live everyday “just doing it”. We need to spend time defining our business activities if we want it stand the test of time.
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