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Mission Statement

Mission Statement

A mission statement is a clear and straightforward statement that everyone in the company understands about what your team does. 

It answers the question "what do we do?" and it can also help you make decisions about people, processes, and interactions.

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Examples of Mission Statements

  • Bluecore: “To have our customers shout about us from the rooftops due to the value that we are providing and the amazing customer experience”. We needed to create more specialization in our CS team to improve the overall customer experience."
  • At Updater: "To have “no moves left behin...

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melissamartinez

Passenger transport manager

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Drafting A Mission Statement

Looking through the most important goals, find the common thread and draft a plan of action for your life, a compelling Mission Statement, taking as much time as you want. Let it sit there for a few days and do not think about it.

Review the statement after a few d...

Mission-Critical Only

The first step you need to take is to evaluate the meetings you attend and make an objective analysis about the ones you are truly mission-critical to. Do you find yourself going to a regular update meeting? Not mission-critical. What about a meeting where you can just read the minutes to get...

Purpose vs Mission vs Vision

You begin with a purpose. A purpose is the reason why your organization has begun a journey, guided by the deeply-held values and beliefs that inspire it to make a difference.

Your mission follows the path your organization sets to arrive at its destination: When someone asks you where you ...

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