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Essential product management skills
How to work effectively with cross-functional teams
How to identify and prioritize customer needs
These two tests are not opposites, but two ways of approaching the same problem - the need to test your ideas.
Multivariate testing is used if you have many variables to test at once and if your userbase is big enough to create multiple segments.
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MORE IDEAS ON THIS
Before you deploy the test, you need to make sure it meets the minimum acceptance criteria.
Every test in your backlog needs to have a detailed:
Once you've set the minimum criteria, y...
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A/B testing involves splitting your audience/user base into two groups. The two groups receive two versions of a feature. After a specified time, the product manager will look at the data gathered to know which version should be used for the entire user base.
The point of running a test is ...
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The biggest mistake you can make after running an A/B test is to just pick the winner and forget about the test.
Testing is about understanding the reason why. Your users have given you more information about themselves, and to serve them properly you need to take advantage of tha...
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If you’re a larger organization, Optimizely may be suitable for deploying powerful tests and managing the insight you glean from them.
If you’re on a tight budget, many developers like to keep it simple with Google experiments.
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Things like differences in your competitors' marketing strategies, political change, or a variety of other variables can make it difficult to directly compare the results of A/B tests.
As a result, sometimes it can be hard to know if a particular A/B testing variant succeeded (or failed) be...
A/B testing, also known as split testing, measures two social media posts against each other to see which performs best.
The most common way of using A/B tests is to only change one element of the post between the two versions (headline, image, CTA, etc) so that you know any difference in p...
A/B testing works by randomly showing two versions of the same asset (ad, website, pop-up, offer, etc.) to different users. The random part is important because this provides more accurate information without skewing the results.
One version is the “control” group, or the version already i...
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