Multivariate Testing is More Reliable - Deepstash

Multivariate Testing is More Reliable

Multivariate Testing is More Reliable

Things like differences in your competitors' marketing strategies, political change, or a variety of other variables can make it difficult to directly compare the results of A/B tests.

As a result, sometimes it can be hard to know if a particular A/B testing variant succeeded (or failed) because of factors outside of your control or even knowledge. The more tests you run, the murkier your results may become.

However, with a multivariate test, you are testing all of your variants under the same conditions. That makes it easy to compare results & draw valid, reliable conclusions from your tests.

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phaedrus

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