Most of the advice in relation to building great digital products focuses on how to retain users.
User/customer retention is often the lifeblood of a software business. If your product or service cannot keep the customers it attracts, it cannot grow.
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This describes how you will get, keep, and grow customers. For physical products, there are four “get” stages — Awareness, Interest, Consideration, and Purchase.
Devise several different “get” strategies and test them. Customer retention programs come...
Applies to products designed to attract and retain customers for the long term. They rely on high retention rates to grow.
Metrics to track: Growth rate, Churn rate, Retention
Rule of growth: Growth rate > Churn rate. The larger the difference, the fa...
The number of customers who cancel your service or stop buying your products over a set period of time.
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