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How to use storytelling to connect with others
The psychology behind storytelling
How to craft compelling stories
What is Product Marketing?
Product Marketing, much like digital and traditional marketing, involves getting the product to market and making sure it reaches the right customers.
When we hear the word ‘marketing’, it’s usually followed by things like ‘social media’, ‘email campaigns’, and ‘blogging’, but Product Marketing is so much more than that! Product Marketing sits at the intersection between Product, Marketing, and Sales.
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What Does a Product Marketing Manager Do?
A Product Marketing Manager will constantly be working on different tasks for customers at these three levels of the funnel.
- Acquisition: Getting the customers attention, making people aware that your product exists and peaking their interest.
- Social media, new...
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Product Management vs Product Marketing Management
A Product Manager is the voice of the product within the company, and a Product Marketing Manager is the voice of the product to the outside world.
A Product Manager is more focused on getting the product built. Owning and creating the go-to-market strategy is one of th...
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Transition to Product Marketing
If you’re currently a Product Manager but would like a job with more creative flair, Product Marketing might be the one for you.
- The best way to make any transition is within your own company. You could start by asking a current PMM to grab a coffee and talk shop. Many larger compa...
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Digital marketing: Digital marketers use their skills in online marketing channels, such as search engine optimization (SEO), social media marketing, and email marketing, to promote products and services online. They are in high demand by companies of all sizes.
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What is Digital Marketing?
Digital marketing is a broad term for any marketing done online. This includes:
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