What Does a Product Marketing Manager Do?

A Product Marketing Manager will constantly be working on different tasks for customers at these three levels of the funnel.

• Acquisition: Getting the customers attention, making people aware that your product exists and peaking their interest.
• Social media, newsletters, blogs, copywriting
• Engagement: Getting people involved in your community of fans.
• Events, CTAs, lead scoring, special offers/campaigns
• Retention/Conversion: Either keeping customers around (for subscription models) or converting them into paying customers (for one-time purchases).
• Building growth loops with Product.