Transition to Product Marketing

If you’re currently a Product Manager but would like a job with more creative flair, Product Marketing might be the one for you.

• The best way to make any transition is within your own company. You could start by asking a current PMM to grab a coffee and talk shop. Many larger companies organize rotational shadowing schemes which would allow you some exposure to the role.
• When applying for a role, try to highlight any experiences you’ve had which correlate with PMM responsibilities. Have you had any previous experiences working closely with a marketing team?