Releasing the Localized Product

Before you start your product localization, there is one essential step to complete: getting the right team together. Your localization workflow will typically involve product managers, developers, translators, and UX designers. 

When your localization needs grow, you might...

Internationalization (i18n) is fundamental for successfully localizing mobile apps and other software. As part of the product development process, it enables localization on a technical level. 

The key here is to separate source code from localizable elements. When you can rely on a single ...

There are different channels that you can leverage to provide context for your translation team:

• Specific project guidelines or a project brief outlining the scope, scale, timeline, and detailed requirements of the assignment,
• Foreign language documentation and product or indus...

Aside from glossaries and style guides, translators take advantage of computer-aided translation (CAT) tools to increase their efficiency and translation quality. One of the most widely used is translation memory. By collecting previous translations in a single database, it sugge...

Businesses often rush or even skip this step to release their localized software more quickly — with dire consequences. Just a small error in the code can make the software look broken. 

And a wrong translation of a headline can put off users immediately. Now is the time to...

While you could try to accomplish everything manually yourself, you will be infinitely faster and truly effective if you let a translation management system (TMS) do the heavy lifting. 

Allowing your team to work together on a shared interface across geographies and time zones, you will not...

Businesses that localize their products have an easier time gaining the trust of new target audiences. Consumers around the world simply expect a seamless user experience in their own language. With that in mind, the question is not if you should localize your product, but how you will do it.