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NPS for Product Managers
NPS stands for net promoter score, and it is used by many companies to map out how well their products are doing with their current customers.
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How to calculate NPS
- Carry out a survey of your existing customers, asking them to rate your product out of 10.
- Split them up into three groups, depending on where they fall on the scale.
- Detractors: Scoring 1–6, these customers either actively dislike or have some significant is...
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What do we want from promoters?
Promoters are long-term customers, but they’re much more than that. You can rely on promoters for word-of-mouth marketing. They’ll be the ones most likely to tell their friends and family about your product and recommend it to them.
They’re also very useful for your marketi...
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What is NPS actually good for?
Your NPS score opens the door to more conversations with your customers about your product. Those who are willing to answer an NPS survey may be open to contacting you further on what could make them happier.
NPS also gives you your promoters, the people who will act as cheerleaders for you...
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3. Social Media Net Promoter Score (NPS)
NPS stands for Net Promoter Score. It is a customer satisfaction benchmark that measures how likely your customers are to recommend your business to a friend.
By keeping track of your NPS, you will be able to gather effective data to see where customer satisfaction is coming from and you ca...
Attitudinal Metrics
- Net Promoter Score (NPS) - On a scale of 0-10how willing they are to promote you to their network
- System Usability Scale (SUS)- one of the most popular questionnaires used to assess the usability of a product. It consists of 10 state...
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