Track Customer Interactions, Anticipate Issues Quickly

There’s a reason you receive an email from Amazon reminding you there are items in your basket. They don’t want you to forget, as it is a sale opportunity for them.

The lesson here is anticipating customer needs, providing support proactively, reminding them if need. This helps you secure the sale opportunity while it is available (as you may lose it if you engage too late).

This is why you should consider tracking customer activity (within the boundaries of regulations) so you can address issues on time.