Find a Market Niche
Startups grow by finding a market niche that isn’t being served well by existing players. Such markets are called ‘voids.’ The key to beating incumbents is to solve problems better, faster or cheaper — or some combination thereof. These are the factors that will make your offering more value to customers, which gives you more pricing power.
6
54 reads
The idea is part of this collection:
Learn more about marketingandsales with this collection
Identifying the skills needed for the future
Developing a growth mindset
Creating a culture of continuous learning
Related collections
Similar ideas to Find a Market Niche
Start with a niche market
Startups should start with a very small market because it's easier to dominate than a large one. Once you dominate it, scale up and move into adjacent broader markets.
The perfect target market for a startup is a small group of particular people that are served by f...
Read & Learn
20x Faster
without
deepstash
with
deepstash
with
deepstash
Personalized microlearning
—
100+ Learning Journeys
—
Access to 200,000+ ideas
—
Access to the mobile app
—
Unlimited idea saving
—
—
Unlimited history
—
—
Unlimited listening to ideas
—
—
Downloading & offline access
—
—
Supercharge your mind with one idea per day
Enter your email and spend 1 minute every day to learn something new.
I agree to receive email updates