The real key to growing your business is authenticity
People innately distrust those who are not genuine, those who try to be something they aren’t. The more people can relate to you as a human being, the easier it will be for them to connect with you.
5
32 reads
The idea is part of this collection:
Learn more about marketingandsales with this collection
Identifying the skills needed for the future
Developing a growth mindset
Creating a culture of continuous learning
Related collections
Similar ideas to The real key to growing your business is authenticity
Authenticity
Be yourself. Be who you are. Don't think "well, girls only like this and that" or "guys want blah blah blah" and then try to conform to that. If it works, you have just shot yourself in the foot. Because guess what? You've just attracted a partner who is looking for something you're not. Good luc...
The Pratfall Effect
Your likability will increase if you aren’t perfect.
Those who never make mistakes are perceived as less likable than those who commit the occasional faux pas. Messing up draws people closer to you, makes you more human. Perfection creates distance and an unattractive air of i...
Examining "authenticity"
We are told often that we should always try to be our most "authentic" selves. We also like trying new and authentic cuisines or even authentic staples in fashion, yet, we do not completely understand what "authentic" means in a world where change is inevitable.
The word is usually...
Read & Learn
20x Faster
without
deepstash
with
deepstash
with
deepstash
Personalized microlearning
—
100+ Learning Journeys
—
Access to 200,000+ ideas
—
Access to the mobile app
—
Unlimited idea saving
—
—
Unlimited history
—
—
Unlimited listening to ideas
—
—
Downloading & offline access
—
—
Supercharge your mind with one idea per day
Enter your email and spend 1 minute every day to learn something new.
I agree to receive email updates