Offer free delivery, shipping, and returns

In order to obtain gifts for all their loved ones, your customers will most likely need to source products from several places. This means that shipping fees can quickly add up. Increase the chances of converting holiday shoppers by offering free delivery during the holiday season.

If you don’t offer free shipping already. If your online visitors have a choice between a similar store that offers free delivery/shipping while yours doesn’t, they’re likely to pick the option with free delivery/shipping, so don’t let your competition get the edge here.