Why The Medium Matters

Unlike reading a book or listening to music, watching television takes an unbelievably little amount of effort. There’s a reason it’s widely recognized as the lazy man’s preferred mode of entertainment. You just set the channel and let it feed you endless images of pretty, exciting things. Pre-streaming TV was 24/7, on demand. You just kinda… sat there. The content was not designed to delight or inform as much as it is to keep you placidly watching.