The Activation Curve shows the number of users activated over a specific period of time.
Many early-stage companies have bad retention at the start. They can get customers in but haven't figured out the mechanics to keep them around. When the metrics start to improve over time, you generally have the concept of product-market fit.
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There are six stages the customer has to go through: Visitor->Prospect->Activated User->Customer->Active Customer->Loyal Customer.
Think about what is important in your professional and private life, then assess the offer against these metrics.
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