<div><p>That means you're going to have to pay for stuff. Consider:</p></div><div><ul>	<li>Hiring an editor to proofread your content.</li>	<li>Hiring a speaking coach.</li>	<li>Buying a book that will help you learn a new skill.</li>	<li>Hiring graphic design help.</li></ul></div>

Invest in Yourself

<div><p><i>For example, brand the content you're creating, whether it's great data (charts, research, infographics, visualizations, etc.), photos, memes, or cool diagrams or workflows.</i></p></div><div><p><b>Think about the tone and style of your content.</b> You need to be intentional in how you develop your personal brand. Simply blogging or showing up on social media doesn't cut it.</p></div>

Weave Your Brand Into Everything You Do

<div><p>Commit to a niche--but choose the one you can actually win. All the big names in your industry started out by dominating a small space. </p></div><div><p>What do you want to be known for? What sets you apart from other established influencers in the same space? </p></div>

Do Your Research First

<div><p>Many uber-wealthy and successful people have built unique personal brands. But they also did, created, or said remarkable things.</p></div><div><p>Most people are better off <b>spending time doing something remarkable before building a personal brand.</b> So don't build a personal brand if it isn't time. Do something remarkable first!</p></div>

Do something remarkable first

<div><p>Generally, the people who attend a large industry conference will only remember the top 2 % - 5 % of sessions. The rest will be forgotten.</p></div><div><p><b>You need to be <em>great</em>.</b> If you aren't reasonably confident that you will be among the top presentations, don't bother.</p></div>

Go Big at Industry Conferences or Stay Home

Everyone needs a great personal brand. Having a personal brand is awesome. A strong personal brand can have a tremendous impact on both your individual success and that of your company. That's what several great authors at Inc., including myself, have been telling you.

Invest in Yourself

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