Commit to a niche--but choose the one you can actually win. All the big names in your industry started out by dominating a small space.

What do you want to be known for? What sets you apart from other established influencers in the same space? 

@aryaman

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Self Improvement

Weave Your Brand Into Everything You Do

For example, brand the content you're creating, whether it's great data (charts, research, infographics, visualizations, etc.), photos, memes, or cool diagrams or workflows.

Think about the tone and style of your content. You need to be intentional in how you develop your personal brand. Simply blogging or showing up on social media doesn't cut it.

Generally, the people who attend a large industry conference will only remember the top 2 % - 5 % of sessions. The rest will be forgotten.

You need to be great. If you aren't reasonably confident that you will be among the top presentations, don't bother.

That means you're going to have to pay for stuff. Consider:

  • Hiring an editor to proofread your content.
  • Hiring a speaking coach.
  • Buying a book that will help you learn a new skill.
  • Hiring graphic design help.

Many uber-wealthy and successful people have built unique personal brands. But they also did, created, or said remarkable things.

Most people are better off spending time doing something remarkable before building a personal brand. So don't build a personal brand if it isn't time. Do something remarkable first!

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Let other people tell your story

The best PR is by word of mouth. Creating a personal brand in the public sphere is no exception to this rule.

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IDEAS

Be Visible

When you form a brand, in a way you’re getting into show business.

Be out there where people see you all the time. Your personal brand must be seen repeatedly and consistently. Very often people will hire you, buy from you, recommend you for no other reason than they’ve seen you around a lot.

Leverage Social Media

Social media is an incredibly powerful tool for personal branding. 

  • Your up-to-date profiles can tout your skills and accomplishments for you, without you so much as saying a word.
  • Try joining LinkedIn groups or Twitter chats to participate in discussions relevant to your industry and connect with fellow professionals.

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