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How to Create an Effective Career Brand - Thrive Global

Offer proof 

You may excel as a project manager, marketer, scientist or astronaut but would anyone know?

Sharing specific examples of some challenges you’ve faced, and what resulted from your efforts builds your credibility.

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How to Create an Effective Career Brand - Thrive Global

How to Create an Effective Career Brand - Thrive Global

https://thriveglobal.com/stories/how-to-create-an-effective-career-brand/

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Key Ideas

Seth Godin

Seth Godin

"Making promises and keeping them is a great way to build a brand."

Eliminate superlatives

Statements like “successful,” “accomplished,” and, “dedicated,” to name a few, are empty words. Don’t take up precious space or time bandying them about.

Create content 

One of the best ways to establish your brand is to write or speak about what you know. 

Even if you don’t have 10,000 readers, it’s an invaluable form of credibility when a potential client mentions a problem they’re having, and you can tell her, 'I just wrote a piece about that — let me send it to you' - Dorie Clark.

Seek feedback

 You may think you know yourself, but others may see you differently. 

A more accurate measure of your value is the perception held by others. Ask trusted members of your network for an example of when they’ve seen you at your best and the strengths they noticed you using. 

Show your personality 

What sets you apart from the thousands of others in your field? 

Your branding is more than a collection of facts. It’s an opportunity to express your passion and own your differentiation.

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Personal Branding

A brand is a promise. When you have a brand, it’s a promise that you make and are known for keeping to the person who you are asking or trying to influence.

Branding yourself

Branding yourself means developing your professional identity to align with your values. A personal brand statement always begins with your values. 

Branding Rule: “Everything counts. Everything that you do either creates and builds your brand or weakens and destroys your brand.”

Focus and Specialize in One Area

It means you have to focus your brand on one area of achievement

You can choose to specialize either in your line of work, your product, your company or industry, the media, your community, etc.

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The protagonist in your life

One very good reason to mix the personal with the professional is that if you are intentionally living a life of authenticity, then they already are linked. 

Learn from tho...

The personal and the professional

People don’t trust faceless corporations. They trust people. And intersecting your personal and business brands gives an invaluable human touch.

  • Through a platform like LinkedIn, you are shown as a part of your organization (or industry) but your personal profile still stands distinct and is recognizable as your own personal brand.
  • Twitter is another network where the personal and professional mix. 
Meta-Skills

A meta-skill is a high order skill that allows you to engage with functional expertise more effectively

It magnifies and activates other skills and is a catalyst for learning an...

Skills And Meta-Skills

Skills are temporary; meta-skills are permanent.

Learning a second language gives you a skill, a learned ability. A meta-skill, on the other hand, is your ability to learn new languages. Developing that meta-skill, makes it easier to learn a third or a fourth tongue.

Alvin Toffler
Alvin Toffler

“The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn."

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