You may excel as a project manager, marketer, scientist or astronaut but would anyone know?
Sharing specific examples of some challenges you’ve faced, and what resulted from your efforts builds your credibility.
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A brand is a promise. When you have a brand, it’s a promise that you make and are known for keeping to the person who you are asking or trying to influence.
Branding yourself means developing your professional identity to align with your values. A personal brand statement always begins with your values.
Branding Rule: “Everything counts. Everything that you do either creates and builds your brand or weakens and destroys your brand.”
It means you have to focus your brand on one area of achievement.
You can choose to specialize either in your line of work, your product, your company or industry, the media, your community, etc.
One very good reason to mix the personal with the professional is that if you are intentionally living a life of authenticity, then they already are linked.
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People don’t trust faceless corporations. They trust people. And intersecting your personal and business brands gives an invaluable human touch.
Social media is an incredibly powerful tool for personal branding.
Don't pressure yourself into thinking that you need to be the center of attention or speak with a large audience.
If you continue to build one meaningful relationship at a time with the people who actually matter to you, by setting up informal meetings or coffee dates, you'll actually end up with a stronger personal brand than those people who fly around networking events engaging in endless conversations about the weather.
Expanding your skills and expertise is a surefire way to solidify and improve your personal brand.
Once you complete your extracurricular, make sure to post your new certification on your LinkedIn, your resume (if relevant) and your personal website to cash in on the branding payoff.
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