One very good reason to mix the personal with the professional is that if you are intentionally living a life of authenticity, then they already are linked.
Learn from those who have gone before. Mixing the personal with the professional is not a branding mistake. It’s smart business.
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People don’t trust faceless corporations. They trust people. And intersecting your personal and business brands gives an invaluable human touch.
"Making promises and keeping them is a great way to build a brand."
Don't try to be everything to everyone. Decide what your key message is and stick to it.
Keeping your message focused for your target demographic will make it that much easier to both create content around your personal brand and have others define you.
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