Nowadays, working hard and having great ideas alone is simply not enough anymore. Regardless of what your goals are, the key is to be in control of your professional P.I.E.
Performance - by delivering quality results consistently
Image - having a persona that attracts your audience
Exposure - by making sure that people know who you are and what you stand for
If you want your personal brand to succeed, all three pieces of your professional pie need to work in your favor.
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Once you are confident in your ladder strategy, the next step is to find the language and tone of your channel - similar to social brand guidelines for yourself.
To find your brands voice:
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