Digital/Online Is The Present And The Future

Every brand that is serious in securing equity in the market place must leverage every digital opportunity that exists.

But it is not just about having a website, it is about having a clear business strategy that leverages online opportunities to maximise sales. Clearly, Toys’rus could have done more with their online game.

The reason is simple - more consumers now opt for online shopping, but you need to attract them to your online store.

The moment you don’t take the digital space as seriously, you’re already taking major leaps backwards into extinction.