Digital/Online Is The Present And The Future - Deepstash
Digital/Online Is The Present And The Future

Digital/Online Is The Present And The Future

Every brand that is serious in securing equity in the market place must leverage every digital opportunity that exists.

But it is not just about having a website, it is about having a clear business strategy that leverages online opportunities to maximise sales. Clearly, Toys’rus could have done more with their online game.

The reason is simple - more consumers now opt for online shopping, but you need to attract them to your online store.

The moment you don’t take the digital space as seriously, you’re already taking major leaps backwards into extinction.

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sanmi

Built a CRM Tool. Company Founder. Consultant for Customer Service & Customer Experience

It took me a long time to believe that Toys’rus had truly disappeared from the streets of retail. While I am glad the brand is making its way back, here are some key business lessons for any brand that wants to stay in the marketplace.

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