Every brand that is serious in securing equity in the market place must leverage every digital opportunity that exists.
But it is not just about having a website, it is about having a clear b...
It took me a long time to believe that Toys’rus had truly disappeared from the streets of retail. While I am glad the brand is making its way back, here are some key business lessons for any brand that wants to stay in the marketplace.
The summation of all the interactions between your customer and your brand is the overall customer experience.
Leave a gap and the customer is already making their way towards your competitio...
Shopping is clearly now an omnichannel experience with customers buying in store, online or switching across both experiences simultaneously.
Within these experiences is a huge customer need ...
If data is not seen as gold by any brand, then they are already coasting towards extinction.
But data is not just about seeing what is truly happening. It is also about making every attempt ...
The last point is all about being customer centric. If Toys’rus had put just a bit more focus on listening to what their customers were saying, and studying what their customers were doing and not...
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Understanding branding vs marketing and how they work together is integral in creating connection and trust with your audience.
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