Learn more about marketingandsales with this collection
How to develop a growth mindset
How to think creatively and outside the box
How to embrace change
Convenience Is A Core Customer Need
Shopping is clearly now an omnichannel experience with customers buying in store, online or switching across both experiences simultaneously.
Within these experiences is a huge customer need that must never be underestimated - Convenience.
Every winning brand know that it is not enough to have limited options. Customers want the flexibility of shipping choices, quicker delivery, various payment options and much more. At the core of this is convenience.
8
47 reads
MORE IDEAS ON THIS
Customer Experience Is A Game Changer
The summation of all the interactions between your customer and your brand is the overall customer experience.
Leave a gap and the customer is already making their way towards your competition.
It is no longer about a good product only, there is more focus on how a customer feels thro...
7
44 reads
Digital/Online Is The Present And The Future
Every brand that is serious in securing equity in the market place must leverage every digital opportunity that exists.
But it is not just about having a website, it is about having a clear business strategy that leverages online opportunities to maximise sales. Clearly, Toys’rus could hav...
7
44 reads
Listen To Your Customers
The last point is all about being customer centric. If Toys’rus had put just a bit more focus on listening to what their customers were saying, and studying what their customers were doing and not doing, it may have revealed risks and opportunities within the brand.
When you ignore the imp...
7
36 reads
Data Reveals More Than You Can Think
If data is not seen as gold by any brand, then they are already coasting towards extinction.
But data is not just about seeing what is truly happening. It is also about making every attempt to anticipate where the market, customers and the business industry is heading.
The key here i...
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36 reads
CURATED FROM
Lessons from Toys R us - How to Remain in Business and not Lose Brand Equity
forbes.com
5 ideas
·207 reads
CURATED BY
Built a CRM Tool. Company Founder. Consultant for Customer Service & Customer Experience
It took me a long time to believe that Toys’rus had truly disappeared from the streets of retail. While I am glad the brand is making its way back, here are some key business lessons for any brand that wants to stay in the marketplace.
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