Convenience Is A Core Customer Need
Shopping is clearly now an omnichannel experience with customers buying in store, online or switching across both experiences simultaneously.
Within these experiences is a huge customer need that must never be underestimated - Convenience.
Every winning brand know that it is not enough to have limited options. Customers want the flexibility of shipping choices, quicker delivery, various payment options and much more. At the core of this is convenience.
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47 reads
CURATED FROM
Lessons from Toys R us - How to Remain in Business and not Lose Brand Equity
forbes.com
5 ideas
·212 reads
IDEAS CURATED BY
Built a CRM Tool. Company Founder. Consultant for Customer Service & Customer Experience
It took me a long time to believe that Toys’rus had truly disappeared from the streets of retail. While I am glad the brand is making its way back, here are some key business lessons for any brand that wants to stay in the marketplace.
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