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How to develop a growth mindset
How to think creatively and outside the box
How to embrace change
If data is not seen as gold by any brand, then they are already coasting towards extinction.
But data is not just about seeing what is truly happening. It is also about making every attempt to anticipate where the market, customers and the business industry is heading.
The key here is to stay ahead of the game by anticipating market changes that can impact your business so you can make data-driven decisions to keep your brand afloat and winning.
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The summation of all the interactions between your customer and your brand is the overall customer experience.
Leave a gap and the customer is already making their way towards your competition.
It is no longer about a good product only, there is more focus on how a customer feels thro...
7
44 reads
Shopping is clearly now an omnichannel experience with customers buying in store, online or switching across both experiences simultaneously.
Within these experiences is a huge customer need that must never be underestimated - Convenience.
Every winning brand know that it is not enoug...
8
47 reads
Every brand that is serious in securing equity in the market place must leverage every digital opportunity that exists.
But it is not just about having a website, it is about having a clear business strategy that leverages online opportunities to maximise sales. Clearly, Toys’rus could hav...
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44 reads
The last point is all about being customer centric. If Toys’rus had put just a bit more focus on listening to what their customers were saying, and studying what their customers were doing and not doing, it may have revealed risks and opportunities within the brand.
When you ignore the imp...
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36 reads
CURATED FROM
forbes.com
5 ideas
·207 reads
Built a CRM Tool. Company Founder. Consultant for Customer Service & Customer Experience
It took me a long time to believe that Toys’rus had truly disappeared from the streets of retail. While I am glad the brand is making its way back, here are some key business lessons for any brand that wants to stay in the marketplace.
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People who always see negative in everything and put in the least amount of effort or no effort at all. They are least bothered about what is happening around them. They will only crib and complain about how the world is. They will say someth...
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