Shifting to the buyer-driven experience

In order to shift to a more buyer-driven format you should can start with having a buyer-led content flow because this helps address the needs and problems of the client in the least disruptive way, which the traditional approach ignores.

Some of the other ways we can take part in solving the client's problems is to help them define their stakeholders, identify potential disruptions, and help them make compromises to move the buying process forward.