Why the Future of Demand Gen Lies in Self-Service Content Experiences - Content Marketing Institute - Deepstash

Bite‑sized knowledge

to upgrade

your career

Ideas from books, articles & podcasts.

published 4 ideas

Why the Future of Demand Gen Lies in Self-Service Content Experiences - Content Marketing Institute

contentmarketinginstitute.com

It's a Buyer's World

The market nowadays is moving forward to a more buyer-led future, keeping the buyer in control.

Studies show that it's best to slowly shift from traditional content marketing and sales operation to what the buyers want.

STASHED IN:

2

Shifting to the buyer-driven experience

In order to shift to a more buyer-driven format you should can start with having a buyer-led content flow because this helps address the needs and problems of the client in the least disruptive way, which the traditional approach ignores.

So...

STASHED IN:

2

  1. Context - focus on creating content that helps the buyer complete the steps in their task 
  2. Choice - have someone to guide the buyers' decisions whether to stick to their current choice or to chan...

1

STASHED IN:

2

Since the market industry is shifting towards a more buyer-led market, we should embrace this change and add self-service models that buyers can utilize such as:

  • Self-scheduling
  • Self-selection for the pe...

2

STASHED IN:

2

0 Comments

Discover and save more ideas by creating a

FREE

Deepstash account.

Develop a

reading habit

, save

time

and create an amazing

knowledge library

.

GET THE APP:

MORE LIKE THIS

There's a lot of competition in the inbox but this article will help you to stand out and get read. This article gives us how t craft more noticeable subject lines, send relevant content and create a conversation.

11 IDEAS