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The market nowadays is moving forward to a more buyer-led future, keeping the buyer in control.
Studies show that it's best to slowly shift from traditional content marketing and sales operation to what the buyers want.
In order to shift to a more buyer-driven format you should can start with having a buyer-led content flow because this helps address the needs and problems of the client in the least disruptive way, which the traditional approach ignores.
Since the market industry is shifting towards a more buyer-led market, we should embrace this change and add self-service models that buyers can utilize such as:
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