Why the Future of Demand Gen Lies in Self-Service Content Experiences - Content Marketing Institute - Deepstash

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Why the Future of Demand Gen Lies in Self-Service Content Experiences - Content Marketing Institute

Why the Future of Demand Gen Lies in Self-Service Content Experiences - Content Marketing Institute

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It's a Buyer's World

The market nowadays is moving forward to a more buyer-led future, keeping the buyer in control.

Studies show that it's best to slowly shift from traditional content marketing and sales operation to what the buyers want.

Shifting to the buyer-driven experience

In order to shift to a more buyer-driven format you should can start with having a buyer-led content flow because this helps address the needs and problems of the client in the least disruptive way, which the traditional approach ignores.

So...

  1. Context - focus on creating content that helps the buyer complete the steps in their task 
  2. Choice - have someone to guide the buyers' decisions whether to stick to their current choice or to change it...

Since the market industry is shifting towards a more buyer-led market, we should embrace this change and add self-service models that buyers can utilize such as:

  • Self-scheduling
  • Self-selection for the pe...

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There's a lot of competition in the inbox but this article will help you to stand out and get read. This article gives us how t craft more noticeable subject lines, send relevant content and create a conversation.

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