The Four Components of a Buyer-Driven Content Strategy - Deepstash
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The Four Components of a Buyer-Driven Content Strategy

  1. Context - focus on creating content that helps the buyer complete the steps in their task 
  2. Choice - have someone to guide the buyers' decisions whether to stick to their current choice or to change it
  3. Conversations - focus on the information that the buyers want and not the information that your brand wants to share
  4. Confidence - help buyer's feel confident about their choice by giving them what they need to make an informed decision, this will help you become a credible resource 

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Shifting to the buyer-driven experience

Shifting to the buyer-driven experience

In order to shift to a more buyer-driven format you should can start with having a buyer-led content flow because this helps address the needs and problems of the client in the least disruptive way, which the traditional approach ignores.

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It's a Buyer's World

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The market nowadays is moving forward to a more buyer-led future, keeping the buyer in control.

Studies show that it's best to slowly shift from traditional content marketing and sales operation to what the buyers want.

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