Learn more about marketingandsales with this collection
Effective communication
Persuasion techniques
Closing a sale
The Four Components of a Buyer-Driven Content Strategy
- Context - focus on creating content that helps the buyer complete the steps in their task
- Choice - have someone to guide the buyers' decisions whether to stick to their current choice or to change it
- Conversations - focus on the information that the buyers want and not the information that your brand wants to share
- Confidence - help buyer's feel confident about their choice by giving them what they need to make an informed decision, this will help you become a credible resource
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MORE IDEAS ON THIS
Operating in a seller-free world
Since the market industry is shifting towards a more buyer-led market, we should embrace this change and add self-service models that buyers can utilize such as:
- Self-scheduling
- Self-selection for the pe...
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71 reads
Shifting to the buyer-driven experience
In order to shift to a more buyer-driven format you should can start with having a buyer-led content flow because this helps address the needs and problems of the client in the least disruptive way, which the traditional approach ignores.
So...
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It's a Buyer's World
The market nowadays is moving forward to a more buyer-led future, keeping the buyer in control.
Studies show that it's best to slowly shift from traditional content marketing and sales operation to what the buyers want.
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