The Four Components of a Buyer-Driven Content Strategy - Deepstash

The Four Components of a Buyer-Driven Content Strategy

  1. Context - focus on creating content that helps the buyer complete the steps in their task 
  2. Choice - have someone to guide the buyers' decisions whether to stick to their current choice or to change it
  3. Conversations - focus on the information that the buyers want and not the information that your brand wants to share
  4. Confidence - help buyer's feel confident about their choice by giving them what they need to make an informed decision, this will help you become a credible resource 


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