The Four Components of a Buyer-Driven Content Strategy
- Context - focus on creating content that helps the buyer complete the steps in their task
- Choice - have someone to guide the buyers' decisions whether to stick to their current choice or to change it
- Conversations - focus on the information that the buyers want and not the information that your brand wants to share
- Confidence - help buyer's feel confident about their choice by giving them what they need to make an informed decision, this will help you become a credible resource
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