Step 4. Filtering and Grouping Your Topics
- Filtering Keywords by Keyword Volume & Difficulty: focus on keywords with highest volume & lowest difficulty/competitiveness
- Grouping Keywords by Topic Clusters: Tie each keyword to a general pillar topic. During filtration & grouping, you may come across a general/popular topic that fits your pillar topic list. Then you can substitute your original topic, or add a new one. Working on a table, introduce a pillar topic column with your 5-10 topics, a cluster topic column with the remaining topics distributed by core pillar topics, & product/feature column for each topic.
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How to analyze churn data and make data-driven decisions
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Step 2. Identifying Your Core Blog Topics
- Topic Clusters: Create a ‘pillar’ page that roughly covers a general topic, & usually targets a high-volume keyword; & Several ‘cluster’ pieces of content that focus on specific, long-tail keywords.
- Determining Your Pillar Topics: Think about topics as they relate to your product or ...
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