Learn more about business with this collection
How to develop a growth mindset
How to think creatively and outside the box
How to embrace change
As product teams build digital products, they build expertise in their products. They know what the product is capable of. The challenge is that the customers don’t share this expertise.
Product people suffer from a bias called the “curse of knowledge": they develop expert knowledge about their product, they forget what it was like before they had that knowledge. And they can't imagine what it’s like for customers to not have this knowledge.
This becomes a significant problem when they make daily product discovery decisions without input from customers.
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The best teams are recognizing that digital products are never done. They can always iterate and improve.
Good product teams know they can always create more value for customers and in turn create more value for their business. This shift in mindset often gets referred...
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Good product discovery has a simple underlying structure: Start with an outcome, discover opportunities, discover solutions.
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We typically define product discovery in contrast with product delivery. Product discovery is used to describe the work done to make decisions about what to build, while product delivery is the work done to build, s...
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Since we spend the majority of the time experiencing things from our own perspective, we struggle to imagine the perspective of others.
The curse of knowledge is a cognitive bias that makes it difficult for people to account for the fact that other people’s thoughts, belie...
The Curse Of Knowledge is common among many experts, teachers and professionals, and is a cognitive bias where the knowledgeable person incorrectly assumes that others are able to decipher what he is trying to say.
This has serious implications in the field of education an...
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