Collaborative product development

If you want your culture’s defining traits to be inclusivity, empowerment, and collaboration, the strategy process must reflect this desire. Opening up strategy development to participation, away from the typical top-down, closed approach, is a crucial act.

It might i...

• Top Management Support: Getting resources from top management to test innovative ideas
• Market Orientation: Ability to conduct user and market research to bring them closer to the need of users
• Technology: Suitable for the market selected
• Knowledge management: Informat...

The old product roll-out process is totally wrong for startups. That process is appropriate when customers are known and the market is well-defined. This is often not the case for startups. Customer development, then, is very important for startups, and there are a number of phases in the fra...