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How to develop a growth mindset
How to think creatively and outside the box
How to embrace change
Collaborative product development
Collaborative product development aims to involve customers—as well as employees and industry partners—in the product creation process and beyond.
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Leverage your partners
A lot of businesses shy away from collaboration and knowledge sharing with industry partners for fear of spilling company secrets.
But if you do it right, your team could walk away with a tremendous amount of new insights, new industry contacts, and even a new lead or two.
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Leverage your colleagues
Sales teams, customer support teams, and on-the-ground employees have a ton of insight into customer pain points, which means they're a great resource for collaborative product development.
Ideally, you'll have feedback built in to your everyday processes—think comment...
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55 reads
Leverage your customers
Your customers are the market, so having a customer-centric strategy is an obvious choice. The best way to have your customers involved in product development is by having them come up with the products. It means a much briefer market validation period because the solutions origi...
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Strategy Development
If you want your culture’s defining traits to be inclusivity, empowerment, and collaboration, the strategy process must reflect this desire. Opening up strategy development to participation, away from the typical top-down, closed approach, is a crucial act.
It might i...
Getting Started
The old product roll-out process is totally wrong for startups. That process is appropriate when customers are known and the market is well-defined. This is often not the case for startups. Customer development, then, is very important for startups, and there are a number of phases in the fra...
Factors of success for new product development
- Top Management Support: Getting resources from top management to test innovative ideas
- Market Orientation: Ability to conduct user and market research to bring them closer to the need of users
- Technology: Suitable for the market selected
- Knowledge management: Informat...
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