Conducting Great Interviews
- Do not immediately jump to questions focusing on the topic at hand.
- Coax, don't hammer. There will be times that the interviewee will have a hard time answering some questions.
- Make some questions open ended.
- Ask what you don't know.
- Let the interviewees wander a bit, but always be in control.
- Tell the topics and subjects you wish to cover but don't send advance questions.
- Do not ask the questions that were already asked on previous interviews.
- Listen. They key is to pay close attention to what is not answered and make on-the-spot judgements on why that area was skipped or glossed.
- Try not to ask a question that your subject has already answered. It discloses that you really weren't listening after all.
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