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What is content intelligence?
Content intelligence is the process of using software that combines machine learning and AI to conduct market research about the effectiveness of specific types of content to help marketers create a high-quality content strategy that they know will work.
It is essentially a GPS that leads you to a high-quality content strategy that drives leads, conversions, and revenue. You don’t have to guess what will be of interest to your audience because the data shows you what performs well with your audience based on market and competitor analysis.
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Why is content intelligence important?
- Generating a deep understanding of your target audience and the type of content they enjoy based on competitor data and analysis.
- Data from market research helps you create content that is entirely centered around your users and what they enjoy.
- Gain insight into various cont...
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Why is content intelligence important? (contd.)
- Ability to predict the effectiveness of your content based on the historical performance of your competitors.
- Generate authority in your niche through high-quality, informative content that helps you get more visitors, increase conversion rates, and gain visibility in search results....
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Why is content intelligence important?
All marketers want a content marketing strategy that helps them generate influence and a large audience. Case in point — “how to develop a content marketing strategy” was the fifth most searched question about content marketing in 2020.
Unfortunately, no concrete formula will help you gener...
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The Importance of Content Intelligence
A lot of marketers use content marketing in order to communicate with the audience and draw them in. The benefits include:
- Generating a deep understanding of your target audience and what they like based on data and analysis
- Helps you to create content that is centered around y...
Step 1. Outlining Your Blog Strategy
- Determining Your Business Blog’s Purpose (e.g. Attracting quality traffic; Generating leads; Driving conversions; Educating users, etc.)
- Setting up Measurable Blog Goals (e.g. Attract X% of the total addressable market (TAM); Increase organic traffic by X%; or Get X% more leads in a ...
What is market research?
You need to adapt your marketing strategy to complement the way today's consumers research, shop, & buy to sell your service. To do that, you must have a deep understanding of who your buyers are, your specific market, and what influences the purchase decisions and behavior of your target audienc...
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