You have a marketing question, and it’s possible that there’s an answer.

But only if you look for it.

“ Instead of selfish mass, effective marketing now relies on empathy and service.”

1. The first step is to invent a thing worth making, with a story worth telling, and a contribution worth talking about.
2. The second step is to design and build it in a way that a few people will particularly benefit from and care about.
3. The third step is to tell a story that mat...

“Marketing is the act of making change happen. Making is insufficient. You haven’t made an impact until you’ve changed someone.”

It has to resonate with the listener, to tell them something they’ve been waiting to hear, something they’re open to believing. It has to invite them on a journey where a change might happen. And then, if you’ve opened all those doors, it has to solve the problem, to deliver on the promise.

Marketing is the generous act of helping someone solve a problem. Their problem.

It’s a chance to change the culture for the better.

Marketing involves very little in the way of shouting, hustling, or coercion.

It’s a chance to serve, instead