Marketing is the generous act of helping someone solve a problem. Their problem.
It’s a chance to change the culture for the better.
Marketing involves very little in the way of shouting, hustling, or coercion.
It’s a chance to serve, instead
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How do I describe my love for this book? It completely changed my view of marketing. He says it is "seeing what others see. Building tension. Aligning with tribes. Creating ideas that spread. It means doing the hard work of becoming driven by the market and working with (your part of) that market.” Seth Godin is indeed the Father of Modern Marketing.
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