Learn more about books with this collection
How to strengthen your willpower
How to overcome temptation and distractions
The role of motivation in willpower
A chance to serve
Marketing is the generous act of helping someone solve a problem. Their problem.
It’s a chance to change the culture for the better.
Marketing involves very little in the way of shouting, hustling, or coercion.
It’s a chance to serve, instead
34
211 reads
MORE IDEAS ON THIS
Not just ideas, but markets
“Marketing is the act of making change happen. Making is insufficient. You haven’t made an impact until you’ve changed someone.”
39
288 reads
Marketing problems?
- You aren’t busy enough.
- Your ideas aren’t spreading.
- The community around you isn’t what it could be.
- The people you care about aren’t achieving everything they hoped.
34
266 reads
Not selfish mass marketing
You have a marketing question, and it’s possible that there’s an answer.
But only if you look for it.
“ Instead of selfish mass, effective marketing now relies on empathy and service.”
31
225 reads
Anchoring your work deeply in the dreams, desires, and communities of those you seek to serve. It’s about changing people for the better, creating work you can be proud of. And it’s about being a driver of the market, not simply being market-driven.
SETH GODIN
36
364 reads
Marketing in five steps
- The first step is to invent a thing worth making, with a story worth telling, and a contribution worth talking about.
- The second step is to design and build it in a way that a few people will particularly benefit from and care about.
- The third step is to tell a story that mat...
42
237 reads
Form deep connections
It has to resonate with the listener, to tell them something they’ve been waiting to hear, something they’re open to believing. It has to invite them on a journey where a change might happen. And then, if you’ve opened all those doors, it has to solve the problem, to deliver on the promise.
35
218 reads
CURATED FROM
IDEAS CURATED BY
How do I describe my love for this book? It completely changed my view of marketing. He says it is "seeing what others see. Building tension. Aligning with tribes. Creating ideas that spread. It means doing the hard work of becoming driven by the market and working with (your part of) that market.” Seth Godin is indeed the Father of Modern Marketing.
“
Related collections
Other curated ideas on this topic:
Understanding generosity
A challenge for managers is how to protect already-generous people from giving too much of their attention that could slow down their productivity and limiting selfish coworkers who feel they have a license to treat good people like doormats.
A solution involves helping givers act ...
Start Where You’re At
The question is never, “What should I do, ideally, to solve this problem?” Instead it’s always, “How could I do things a little differently than last time for a little better results?”
The only thing you need to do is t...
10 reasons to write a book
- It clarifies your thinking.
- It leaves behind a record of where you are in this moment.
- You can focus only on the people who want to hear from you and seek feedback from them.
- It’s a project that is completely and totally up to you.
- Because it’s a generous way ...
Read & Learn
20x Faster
without
deepstash
with
deepstash
with
deepstash
Personalized microlearning
—
100+ Learning Journeys
—
Access to 200,000+ ideas
—
Access to the mobile app
—
Unlimited idea saving
—
—
Unlimited history
—
—
Unlimited listening to ideas
—
—
Downloading & offline access
—
—
Supercharge your mind with one idea per day
Enter your email and spend 1 minute every day to learn something new.
I agree to receive email updates