Marketing in five steps
- The first step is to invent a thing worth making, with a story worth telling, and a contribution worth talking about.
- The second step is to design and build it in a way that a few people will particularly benefit from and care about.
- The third step is to tell a story that matches the built-in narrative and dreams of that tiny group of people, the smallest viable market.
- The fourth step is the one everyone gets excited about: spread the word.
- The last step is often overlooked: show up—regularly, consistently, and generously, for years and years
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How do I describe my love for this book? It completely changed my view of marketing. He says it is "seeing what others see. Building tension. Aligning with tribes. Creating ideas that spread. It means doing the hard work of becoming driven by the market and working with (your part of) that market.” Seth Godin is indeed the Father of Modern Marketing.
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