We can’t ignore that living in a fast-paced world has changed customers’ habits. Waiting for a long queue to talk or have a live chat with a customer service agent is outdated and frustrates people. Nowadays, people want every brand to respond to their queries instantly and effectively.
A video can perfectly address the issue through a step-by-step procedure with total clarity, rather than let your agent type a lengthy explanation that will make your customer more confused and leave room for ambiguity and interpretation.
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Important article on customer service and retention
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